Social and environmental issues are becoming increasingly important not only for companies, but also for customers, who are making their decisions and requests based on environmental, social and ethical issues. Even in the jewelry sector, many companies are already successfully responding to consumer expectations by demonstrating that it is essential to incorporate new intangible values into jewelry, such as respect for the environment and human rights.
Customers are increasingly looking for information not only about the quality of metals and precious stones, but also about how the jewelry was made and the origin of the raw materials from which they were produced. Pursuing responsible and sustainable processes and acquiring a certification that attests to them is in the best interest of companies and consequently also of jewellery customers, who can thus ensure the integrity of the products they are buying.
Also Rubinia uses recycled gold and silver to make its jewelry......