The Casa & Bottega project: to preserve, train, and restore meaning
Casa & Bottega is a three-year journey with a clear goal: to safeguard Italian goldsmithing art and make it a real opportunity for new generations.
It is not just about preserving ancient techniques, but about transmitting a language made of gestures, aesthetics, the ability to listen to the customer, and human relationships.
A knowledge that lives in the hands and eyes of the masters, and that risks being lost if not shared.
The project works on multiple levels:
direct training in the workshop
scholarships for young people and women in difficulty
creating shared and visible spaces
building a contemporary artisan ecosystem
With a clear vision: to bring artisan work back to the center of the city and real life, making it sustainable, accessible, and alive.
From storytelling to action: the book as the first concrete gesture
The first way to support Casa & Bottega was storytelling.
The book celebrating 40 years of Rubinia is not born as a celebration, but as an act of responsibility: to stop, bring order, give voice to a story that could become the basis for something greater.
The proceeds from the book directly support the project, transforming the purchase into a double gesture:
preserving a memory
financing a future
A simple yet powerful way to say: I believe that handmade still has value.
The new Filodamore Certificate: entering an idea, not just a project
In 2026, the Filodamore Certificate will also change form and meaning.
It is no longer just support for the project.
It becomes a true form of belonging.
The new Filodamore Certificate is designed as a symbolic membership: the entrance into the Filodamore Club, a community of people who believe in doing things with care, responsibility, and love.
Choosing it means saying:
I believe in good done well
I believe in craftsmanship as a cultural value
I believe in relationships, not in mass production
I believe that the future is built together
It is not an impersonal donation, but a kind and concrete stance.
What it means to be part of the Filodamore Club
Joining the Filodamore Club does not mean “joining a program,” but share a vision with exclusive benefits.
Those who choose the new Filodamore Certificate:
directly supports the second season of Casa & Bottega
contributes to training and support in the workshop
helps to plant new seeds for the future of craftsmanship
And, as a sign of gratitude, receives:
a 20% advantage on Filodamore purchases
access to reserved initiatives
involvement in product testing and future projects
the possibility of being an active part of a journey that evolves over time
The value is not in the discount itself, but in the bond that is created.
Because Filodamore, today, is a cultural choice
Filodamore is not just a line.
It is a way of looking at the world since 2000.
It means choosing the weave instead of the straight line,
the relationship instead of the quantity,
the story instead of the object.
The new certificate is born for this: not to encourage a purchase, but to strengthen an alliance between those who create and those who believe.
An open, inclusive club, made of people who feel that value is not just in the final result, but in the way one arrives at that result.
A shared path
Casa & Bottega is not a closed project.
It is a journey in progress, that grows with those who decide to participate.
Supporting the project through the book or the new Filodamore Certificate means entering a story that is not yet finished.
A story made of hands that learn, workshops that reignite, crafts that become desirable again.
E, above all, of people who choose to do things with a Filodamore.