Filodamore25: the second phase of the solidarity project

After the success of the first phase, which involved over 400 supporters across Italy, the Filodamore25 project enters a new phase.

A chapter that shifts from digital to physical stores, bringing customers back to jewelry stores to experience authentic and shared experiences.

In recent years, jewelry has often been seen only as a place of purchase. Rubinia, on the other hand, considers it a place of relationship.

With the second phase of Filodamore25, we want to transform every visit to the store into a special moment, made of storytelling, discovery, and beauty.

Purchasing a Filodamore25 certificate does not only mean supporting a brand, but participating in a concrete action: the creation of a scholarship in goldsmithing craftsmanship.

Thanks to this project, a person will have the opportunity to build a new future by learning an ancient and precious craft that preserves tradition and looks towards innovation.

Those who choose to join Filodamore25 experience a 360° experience:

- comes into direct contact with the value of craftsmanship;

- contributes to a real and tangible social project;

- receives a certificate that becomes a symbol of love and commitment;

- has the opportunity to experience jewelry not as a store, but as a place of emotions.

Since 2000, the Filodamore collection tells the simplicity and strength of authentic bonds. With Filodamore25, this story expands and involves not only those who wear the jewelry but also those who choose to believe in craftsmanship as a tool for rebirth.