Some wishes belong to a specific moment.

Happy birthday. Have a good trip. Good luck.

And then there are words that seem to contain something greater.

Buona Vita.

It means hoping that what comes next will be full of possibilities. That there will be people to meet, goals to achieve, changes to go through, moments to remember.

It is a wish that is not about just one day.

It concerns everything that will come afterward.

And that is precisely where a question arises:

Who would you wish Buona Vita to? Click here.

There is no specific moment to say Buona Vita.

It may be a wish for someone who is starting something: a new job, a journey, a marriage, living together, a course of study.

It may accompany a birth or a graduation.

It may come at the end of one chapter and the beginning of the next.

But there may also be no particular occasion.

Because sometimes we simply feel the desire to wish something beautiful for someone who matters to us.

Perhaps the answer came to mind as soon as you read the question.

A child.

A friend.

The person you share your life with.

Someone who is going through a change.

Someone who has taught you something.

Or someone you don't tell often enough how important they are.

There is no right answer.

And that is precisely what makes Buona Vita such a personal wish: the words are the same, but they change completely depending on the person we choose to dedicate them to.

Great words are not necessarily needed.

A wish can speak of love when we hope that someone will continue to feel loved and find people with whom to share their journey.

It can speak of courage, when we would like someone to face what lies ahead without being afraid of change.

It can speak of dreams, because growing up should not mean giving up on them.

It can speak of time, the time to dedicate to what makes us feel good and to the people who truly matter.

Or it can simply speak of happiness.

The important thing is that the wish resembles the person who will receive it.

1,000 people. 1,000 wishes. 1,000 Buona Vita.

Rubinia has decided to start here.

From a question and the answers of the people.

We want to collect 1,000 Buona Vita wishes: thoughts dedicated to those we love, those who have been close to us, those who are starting something, or simply someone to whom we wish the very best.

A great collective story made up of names, people, and wishes.

And it all begins with a question.

And when we reach 1,000 Buona Vita wishes, this gesture will become something even more tangible: Rubinia will support a young talent from the Galdus Academy of Fine Jewelry, accompanying them through an important experience for their growth and future.

What does it mean to wish someone Buona Vita?

It means wishing someone a future filled with happiness, possibilities, encounters, dreams, and new beginnings.

When do you say Buona Vita?

There is no specific occasion. It can accompany an important change or simply be a wish for someone special.

What should I write to wish someone Buona Vita?

You can dedicate a thought connected to love, courage, dreams, time, or happiness, choosing what feels closest to the person who will receive it.

Who can I wish Buona Vita to?

Anyone who holds an important place in your life, or someone for whom you simply wish something beautiful.

How can I participate in Rubinia's Buona Vita project?

You can choose the person to whom you want to dedicate your thought and leave your wish through the page dedicated to the project.